Product Packaging: From Concept to Completion

As a consumer, you may have noticed how important packaging can be to making a purchasing decision. In fact, one third of our purchasing decisions are based on the product’s packaging alone. According to packaging expert and author Maria Dolores Vidales Giovannetti, packaging is “that which is in direct contact with the product itself or that holds, protects, preserves, identifies, and/or facilitates handling and commercialization of the product.”